Frequently Asked Questions

Local SEO focuses specifically on ranking in location-based searches and Google Maps. It involves optimising your Google Business Profile, building local citations, managing reviews, and creating location-specific content in addition to traditional SEO activities. It's hard to be the best in the country but you don't need to be if you dominate locally.

You may see improvements in Google Business Profile visibility within weeks. Ranking improvements typically take 3-6 months, depending on competition and your starting point.

You can and you should but don't you have enough to do? There are so many things you should do and don't. Do you ask your customers for reviews? You can and you should but sometimes you don't - that is one example of many. Basic optimisation is possible, but effective Local SEO requires expertise, time, and ongoing attention. Most business owners get better results (and ROI) by working with professionals. I could probably do my plumbing but chances are I'll still have a leaky loo in 6 months if I don't call a plumber.

You need a legitimate business address consistent with your area of operation for Google. If you work from home or travel to customers, you can hide your address while still serving a defined area. We can advise on the best setup for your situation.

We implement ethical review generation strategies including follow-up emails, review request cards, and SMS campaigns. We never buy fake reviews or incentivise reviews, as this violates Google's policies.

Initial improvements are often visible within 2-4 weeks. You can make it look more appealing immediately so when customers see your business, you look credible. However, the full impact on rankings typically develops over 2-3 months as Google recognises your profile's increased completeness and engagement. If you are lucky, a good GBP will get you calls - if you get that and all the other stuff working, you might need to hire a new receptionist.

You can make basic improvements yourself, and we're happy to provide guidance. However, professional optimisation involves understanding Google's algorithms, competitor analysis, ongoing management, and strategic review generation - tasks that benefit from expertise and dedicated time.

We recommend posting updates at least weekly and reviewing your full profile monthly. Regular activity signals to Google that your business is active and engaged with customers.

Each location needs its own optimised Google Business Profile. We can manage multi-location optimisation and ensure consistency across all your listings while highlighting what makes each location unique.

Start with enough to test effectively - typically $1,000-2,000/month for local businesses. Once we identify what works, you can scale based on results and capacity. Once you understand what works, you should have a predictable money machine giving you a healthy return on your investment.

You can start receiving clicks and leads within hours of campaign launch. We typically need 2-4 weeks of data to optimise effectively.

Google Ads delivers immediate visibility (you pay per click), while SEO builds long-term organic rankings (you invest in content and optimisation so people find you without you paying for ads). Most businesses benefit from both.

We track conversions that matter to your business - phone calls, form submissions, purchases, or bookings. Every report shows exactly what your advertising spend achieved.

Yes, your Google Ads account and all campaign data belong to you. We build campaigns in your own account, which you retain full access to.

Absolutely. We often take over underperforming accounts and dramatically improve results through proper structure, targeting, and optimisation.

Our website packages start from $1,500. Most business websites range from $2,500-$8,000 depending on complexity and features. We provide fixed-price quotes so there are no surprises. Truthfully, websites are something you need but an expensive and flashy site isn't always the best site to win business or provide the best return. We'd rather build you a workhorse that delivers leads and supports your business with return on investment. Dollars are generally better directed to strategic marketing investment rather than a flashy site which costs you more and delivers little.

A typical business website takes agencies 4-6 weeks from start to finish. We'll get something built for performance in under a week and can do it quicker if need requires. This includes design, development, content creation, and testing. More complex sites may take longer.

You can but do you really want to? If you want to, we'll train you on how to make updates and change things. Honestly though, your time is probably better spent on value-generating activities you do best, not making changes to websites. Do you buy a new vehicle and then work on it yourself on the weekend? Unlikely - same reason I don't do my own electrical work.

Yes, we offer reliable hosting with backups and fast support. Hosting includes ongoing security updates and technical maintenance.

We offer website redesign services to modernise existing sites. We can also provide updates and improvements to current websites if a full redesign isn't needed. Typically though a new site is a better return on investment - building new is often cheaper than renovating. Old websites are like old Queenslanders - renovations are expensive.

Most businesses invest 5-15% of revenue in marketing. For digital specifically, we recommend starting with enough to test channels effectively - typically $2,000-5,000/month including management fees.

It depends on your business, audience, and goals. For most local businesses, a combination of SEO and Google Ads delivers the best results. We'll recommend the right mix during our strategy consultation.

Paid advertising (PPC) can deliver results immediately. SEO and content marketing typically take 3-6 months to show significant results but provide better long-term ROI.

No. It's better to do one or two platforms well than spread yourself thin. We'll identify where your audience actually spends time and focus efforts there.

We establish clear KPIs at the start - typically leads, phone calls, or sales. We track these through analytics and provide transparent monthly reporting.

It depends on your audience and business type. Most local businesses benefit from Facebook and Instagram. B2B businesses should prioritise LinkedIn. We'll recommend the right platforms during our strategy session.

Consistency matters more than frequency. For most businesses, 3-5 posts per week per platform is a good target. We'll create a posting schedule that's sustainable and effective.

We can handle everything, but the best results come from collaboration. We'll guide you on what we need - like photos of your team, projects, or behind-the-scenes moments - and we'll create the polished content from there.

We track metrics that matter to your business: follower growth, engagement rates, website traffic, leads generated, and where applicable, sales attributed to social media.

Organic reach on social media has declined significantly. For most businesses, a modest paid advertising budget (even $200-500/month) significantly amplifies your results.

Copywriting is typically priced per project. We provide fixed quotes before starting any work - it won't cost you anything to get a quote and talk about it.

Absolutely. We review your existing materials and brand guidelines to ensure consistency. If you don't have a defined brand voice, we can help develop one that suits your business and audience.

For most Toowoomba businesses, one to two blog posts per week delivers good SEO results. However, consistency matters more than volume. It's better to publish one quality article weekly than four mediocre ones.

Yes. We've created content for trades, professional services, real estate, legal, mortgage and finance, tourism, whatever. Our process includes thorough research, verification and validation to ensure technical accuracy. Of course, you get final say if you don't like what we wrote.

Automation projects typically range from $500 for simple integrations to $5,000+ for complex multi-system workflows. We provide a fixed quote after our discovery session, so you know exactly what to expect. We won't take on a job that does not provide you a demonstrable return on investment.

Automation handles repetitive tasks, not relationships. Your team will spend less time on automatable tasks and more time on high-value work - customer service, strategy, sales and the human elements that drive business growth. It doesn't take the place of your team, it just frees them up to do more of what moves your business forward.

If there's no native connection between your platforms, we can build custom integrations using APIs (that's a way for different software to connect with each other). Most modern business software can be connected with the right approach. We have also built whole fully self-contained apps that manage processes for businesses.

Simple automations can be live within a week. More complex projects involving multiple systems typically take 2-4 weeks from discovery to launch.

Yes, but they're complementary. Traditional SEO focuses on ranking in search engine results pages (SERPs). AI SEO (GEO) focuses on being cited in AI-generated responses. Both are important, and good content often performs well in both. We are quickly moving toward a world where being recognised by ChatGPT, Google Gemini and other AI models is just as important as ranking page one on Google.

AI search isn't replacing traditional search - it's adding a new layer. Google itself is integrating AI through AI Overviews and owns its own AI model, Gemini. Smart businesses optimise for both traditional and AI search to capture customers wherever they're looking. Have you searched for something, someone or researched a purchase in AI? (Chances are your customers do too)

AI systems update their knowledge at different rates. Some changes can be reflected within weeks, while others take longer. We typically see measurable improvements in AI visibility within 2-4 months, with ongoing gains as your authority builds.

Yes and No. Yes - we have a guarantee but it's not for everyone. Ask if you are interested. And... No - no ethical agency can guarantee specific AI citations unless they are prepared to return the price if they fail. If you want to pay to see, it'll be substantially less investment than the guarantee. Implementing best practices that significantly improve your chances of being cited, with transparent reporting on your progress. Real Talk - it depends on the situation and what the payoff is to get mentioned. That is something we will work through with you depending on your type of business, marketing budget and potential return on your investment.