1. Introduction
Toowoomba SEO ABN 37 545 252 825 ("we", "us", or "our") is committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).
This Privacy Policy explains how we collect, hold, use, and disclose your personal information when you visit our website, engage our services, or otherwise interact with us.
By using our website or services, you consent to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Information You Provide Directly
We may collect the following personal information when you voluntarily provide it:
- Contact Information: Name, email address, phone number, business name
- Business Details: Website URL, industry, current marketing activities
- Enquiry Information: Messages, questions, and project details submitted through contact forms
- Consultation Data: Information shared during strategy sessions or consultations
- Billing Information: Business address, ABN (for invoicing purposes only)
2.2 Information Collected Automatically
When you visit our website, we may automatically collect:
- Device Information: IP address, browser type and version, operating system
- Usage Data: Pages visited, time spent on pages, click patterns, referring URL
- Location Data: General geographic location based on IP address
- Technical Data: Screen resolution, device type (mobile/desktop)
2.3 Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience and analyse website performance. These include:
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Help us understand how visitors interact with our site
- Marketing Cookies: Used to deliver relevant advertisements (if applicable)
You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
3. How We Use Your Information
We use the personal information we collect for the following purposes:
- Service Delivery: To provide SEO, web design, and digital marketing services
- Communication: To respond to enquiries, provide quotes, and send project updates
- Marketing: To send newsletters, special offers, and industry insights (with your consent)
- Website Improvement: To analyse usage patterns and improve our website and services
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
- Business Operations: For invoicing, accounting, and internal record-keeping
4. Legal Basis for Processing (GDPR)
For visitors from the European Economic Area (EEA), we process personal data based on:
- Consent: Where you have given explicit consent for specific purposes
- Contract: Where processing is necessary to perform our services
- Legitimate Interests: For business operations, security, and improving our services
- Legal Obligation: Where required by law
5. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share information with:
- Service Providers: Third-party vendors who assist our operations, including:
- Web hosting providers
- Email service providers
- Analytics services (e.g., Google Analytics, Umami)
- Form processing services (e.g., FormSubmit)
- Payment processors (for client billing)
- Professional Advisers: Lawyers, accountants, or auditors when necessary
- Legal Requirements: When required by law, court order, or government authority
- Business Transfers: In connection with a merger, acquisition, or sale of assets
All third-party service providers are required to maintain confidentiality and security of your information.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include:
- SSL/TLS encryption for data transmission
- Secure hosting infrastructure
- Regular security assessments
- Access controls and authentication measures
- Staff training on data protection
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including:
- Enquiry Data: Up to 2 years after last contact
- Client Records: 7 years after service completion (for legal/tax purposes)
- Marketing Data: Until you unsubscribe or withdraw consent
- Analytics Data: Typically 26 months (as per analytics provider settings)
8. Your Rights
Under Australian privacy law and GDPR (for EEA residents), you have the right to:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your information (subject to legal requirements)
- Restriction: Request restriction of processing in certain circumstances
- Portability: Request your data in a portable format (GDPR)
- Objection: Object to processing based on legitimate interests
- Withdraw Consent: Withdraw consent for marketing communications at any time
To exercise any of these rights, please contact us using the details provided below. We will respond to requests within 30 days.
9. Marketing Communications
With your consent, we may send you marketing communications about our services, industry news, and special offers. You can opt out at any time by:
- Clicking the "unsubscribe" link in any marketing email
- Contacting us directly to update your preferences
Please note that opting out of marketing communications does not affect service-related communications (e.g., project updates, invoices).
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
11. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.
12. International Data Transfers
Your information may be transferred to and processed in countries outside Australia, including the United States (for certain service providers). We ensure appropriate safeguards are in place, including standard contractual clauses approved by relevant authorities.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Changes will be posted on this page with an updated revision date.
We encourage you to review this policy periodically. Continued use of our website or services after changes constitutes acceptance of the updated policy.
14. Complaints
If you believe we have breached the Australian Privacy Principles or your privacy rights, you may lodge a complaint with us. We will investigate and respond within 30 days.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
15. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have a privacy complaint, please contact us: